I love Pinterest!
Pinterest provides literally endless scrolling through inspirations, products and how-to’s. It makes me feel like I’m doing something productive while actually zoning out to the beautiful images.
It is an invaluable tool during my design process for many reasons including:
- It is a database for image searching
- The majority of photos have contemporary composition and filters
- I’m able to see trends and new ideas
- I’m able to create a new board for each client to organize ideas
- I can view my clients’ wedding inspiration boards to better understand their desired look
- It links to the original source of the post
- I can comment/make notes on what part of the image I’m referencing or why I’m posting it for future reference
There are two issues I have with Pinterest from a professional standpoint.
It is easy for innovative wedding ideas to become quickly over-saturated because of how simple it is to share our photos, weddings, lives etc. with our social networks. A decor idea posted to Pinterest can quickly be reproduced by hundreds of brides and equally as quickly it will be "over". Similarly to the music industry where we are constantly searching for a new hit that we haven't heard 10 times a day on the radio (yes - I still listen to the radio). There is a never ending pressure to keep creating innovative ideas.
Also, when scrolling through the images I think it is easy for people to miss the intricacy and weeks of hard work that goes into producing the wedding design, photo shoot etc.
In many aspects of my life (for example when buying plane tickets, shopping around for a cell phone plan etc.) I make a rule that once I purchase, I stop shopping. I do this simply because I don’t wish to know that a week after making a significant purchase a better offer became available. This is especially applicable when traveling abroad where negotiation is part of the shopping culture.
It is the same for wedding decor themes. Once a client approves their personally designed LME Wedding Design Concept, I draft an intense budget and spend hours sourcing the individual décor pieces. The timeline on weddings varies depending on when the couple got engaged, their desired wedding season and venue availability, so the design process can easily be 90% completed 8 month before their actual wedding date, ensuring availability of rental items.
If a bride continues her Pinterest wedding search, even idly scrolling through the wedding section, she can easily become enticed by a new décor trend or Pantone colour of the year. This new excitement can cause her to have second thoughts on her original design concept however timeless and custom it may be. Sometimes new trends or décor elements can be easily introduced to an existing concept with some delicate reworking of the budget, but when a bride wants to switch from a woodland garden wedding to a geometric DIY wedding it can be expensive and legally challenging if vendor contracts have been signed and deposits made.
All in all I recommend once you’ve found something you love, be it a wedding design concept or a man, stop looking. Enjoy a glass of bubbly. Relax.